Alltel Upgrades its Caller ID Platform

Cellular News – May 23, 2007 – Alltel Wireless has launched an enhanced Caller ID service which also identifies the location of incoming phone numbers by displaying the city and state assigned to virtually any landline or wireless phone number in North America. The application, initially available on the LG AX275, will be available on additional Alltel phones in the near future.

City ID automatically matches any incoming phone number with the U.S.-based city and state where the number is "registered." The application displays the results along with the incoming number, providing customers with information that can assist in identifying calls. City ID, an application from Cequint, can identify more than 15,000 cities, towns and neighborhoods, providing users with a tool to identify both local and long distance callers.

"City ID will provide our customers with additional control over the calls that they choose to answer," said Wade McGill, senior vice president of wireless products for Alltel Wireless. "Customers frequently do not recognize an incoming phone number, and this application will provide the additional information to help users decide if they want to answer the call."

"It's human nature to want more control over how and with whom we communicate," said Rick Hennessey, CEO of Cequint. "City ID empowers mobile customers who have been frustrated trying to guess the locations of unknown area codes and numbers."

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