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City ID
10,000 wireless subscribers trialed City ID. Nearly half purchased the product.

Subscriber Adoption Rates

"Hands down the highest we've seen" - City ID was piloted to a broad base of consumers across four top application "portals" in a standard 2-week trial-to-purchase model. Targeting a 5-7% trial-to-purchase conversion for a success (SOURCE: HANDANGO), City ID achieved 25% at $14.95 and a remarkable 48% at $9.95 - quickly becoming the top application conversion within its premium price category.

Conversion Rate

 

Ingredients of Success

Why does City ID have a high conversion rate?

1. Nearly everyone "screens" incoming calls.
2. Wireless "number only" Caller ID = guessing and frustration.
3. City ID empowers users with every call providing a tool to make decisions on how and with whom your subscribers communicate.