Analysts Corner
Leading mobile industry analysts have surveyed City ID subscribers and interviewed Cequint's carrier and OEM partners. Here's what they have to say:
Chetan Sharma Consulting
Mobile Caller ID: Lessons in Simplicity, Utility, and Convenience (PDF). March 2008.
Chetan Sharma Consulting surveyed a user group of 165 active City ID subscribers randomly selected from a pool of over 2000 users. His conclusions are a reminder of the old sales axiom – simple sells.
iGR
Mobile Caller ID: A Balance of Privacy and Profitability (PDF). January 2008.
Iain Gillott of iGR interviewed Cequint's carrier and OEM partners and provides an in-depth analysis of the market and revenue potential of deploying City ID.