With penetration rates as high as 80% in some markets, most American consumers have a daily experience with Name Caller ID via their office or home phone. However, since Name Caller ID doesn't exist in wireless, mobile subscribers are forced to rely on "Number Only" – creating a frustrating disconnect between service expectation and wireless user experience. To complicate the issue, Number Only Caller ID has become less useful to mobile users as the number of area codes has exploded in recent years. Since 1995, the NANP (North American Numbering Plan) has added over 150 new area codes, bringing the total to over 350 in the US. There are also over 125,000 unique exchanges in the NANP – the combination is clearly unmanageable for mobile customers trying to "guess" inbound callers.

City ID is a patented technology that automatically displays the City and State beneath the number of every wireless call received. This feature empowers mobile subscribers to understand who is calling without name identification. City ID works automatically with every call, providing a tool that nearly 100% of mobile users rate as useful.

When an incoming call is received, City ID "looks up" the area code and exchange from a local database and displays the City and State beneath the inbound number.

Subscriber Demand - Independent market research firm Market Trends™ found that after being introduced to the feature, 95% of subscribers said they want City ID in their next mobile phone.

Top Feature - When asked to rate mobile phone features for usefulness, City ID was ranked the third most useful feature on a device - ahead of email, PTT, even SMS.

Mass Market Appeal - Study participants said they would value and expect City ID not just in high-end devices, but across a carrier's entire handset portfolio.

– Market Trends™ Feature Evaluation Study, January 2004

Cequint piloted City ID on four top wireless application portals for a one-time fee of $14.95. While successful application trial-to-purchase conversion rates are in the 3-5% range, City ID realized an impressive 25% conversion. Cequint subsequently lowered the price of City ID to $9.95 to check price elasticity and achieved an overwhelming 48% conversion rate. To further substantiate the data, the trial consisted of over 10,000 downloads of City ID. For commercial launch of the product through mobile operators, City ID is offered in a monthly subscription model at a sub-$2/month price point. We expect to maintain subscriber adoption rates well over industry standard.

Immediate Revenue Upon Launch - City ID requires no user behavioral changes in order for subscribers to adopt and use. Subscribers already know how to use Caller ID and understand the functionality and value of enhanced Caller ID. The marketplace is already educated and the demand is already existing.

Pricing Model - City ID is sold through the network operator to their subscriber as a monthly service. City ID is a preloaded feature providing value with the first incoming call. It is offered as a free limited trial. City ID has a selling price for consumers at $1.99 per month.

Financial Modeling - Based upon the history of Caller ID, independent research data, a trial launch with over 10,000 downloads, and carrier forecasting, the revenue opportunity could quickly surpass ringtones. Cequint can provide carrier-specific data upon request.

Pioneers in Caller ID - Cequint was formed by a team of pioneers from the landline Caller ID industry, leveraging an IP portfolio developed over ten years of working with the leading US landline carriers.

Putting The Pieces Together - A 2005 BBDO research report found that almost all subscribers screen their calls. City ID provides the information to fulfill that screening demand.

Granularity Empowers Choice - City ID provides the granularity to enable users to understand who is calling without the name. City ID is extremely comprehensive including over 20,000 Cities in US and Canada. This feature also includes towns with populations as small as 700 people and even neighborhoods within cities!

Automatic - Unlike most applications, City ID does not need to be "found" – it works automatically. There is no need to search through a menu or start-up the application; it simply works with every call providing extreme ease of use to all consumers while complementing the mobile industry's killer application – Voice.

No Network Enhancements Needed - City ID is a feature that resides on the device requiring no network enhancements to launch. The City ID application and database are under 300K, making City ID suitable for all devices in the marketplace. No costly infrastructure modifications or capital expense is required.

Demonstrates Continual Service Improvement - With only a small percentage of subscribers realizing the value of advanced network services such as multimedia and IP based video, City ID provides the right message to the carrier's entire customer base. City ID is an advanced service that every subscriber can experience – not just people with special data plans or client capable devices.